In today’s modern world, marketing more and more becomes technology driven. Your audience want a specific message on demand. Your brand communications will be realized via social media, online influencers and events more than ever!
The impact of these changes on staff and internal processes are huge. Technology supporting the modern omni channel marketing approach can be helpful when dedicated to your internal processes but can become a disaster when all kind of applications independently are used by specific departments or even teams in your company, leading to a lack of control.
Imcon, implementation specialists for marketing & communications software, can help your organization. Streamlining internal processes. Creating transparency and bringing the organization in control again without loosing the flexibility required by sales driven organizations.